Mobile usability
ProblemContent is scaled down, overlapping or difficult to navigate on a phone.
Business effectVisitors have more difficulty finding the right service and contacting the company.
01 Web studio Local business · Europe
Your business may be stronger than its website suggests.
I design and rebuild websites for local businesses that need clearer services, better mobile usability and a simpler path from visit to enquiry.
● Custom design ● Mobile-first ● Local SEO structure
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02 / ProblemsWhat I look at first
A website can be online and still work against the business.
Many local companies already have the experience, services and reputation customers need. The problem is that their websites do not communicate those strengths clearly or make the next action easy.
Service clarity
ProblemThe company services are missing, scattered across pages or described too vaguely.
Business effectA potential customer may not understand whether you can handle the required job.
Conversion path
ProblemThe phone number is not clickable, the form is hidden or there is no clear next step.
Business effectInterested visitors face unnecessary friction before calling or requesting a quote.
Search structure
ProblemPages lack clear headings, service-specific content and geographic relevance.
Business effectSearch engines receive less precise information about the services and locations to associate with the company.
03 / ServicesWhat I build
Website services built around real business needs
Three focused engagement types, each adapted to the actual business rather than a generic industry template.
Website redesign
A complete rebuild when the design, structure or mobile experience no longer represents the business properly.
- Content and structure review
- Custom visual redesign
- Responsive development
- Clearer service presentation
- Stronger calls to action
- Contact and quote forms
- Technical improvements
New business website
A custom website created from the ground up for a local business that needs a credible and professional online presence.
- Information architecture
- Custom design
- Mobile-first development
- Service pages
- Trust presentation
- Contact and quote flow
- Technical launch setup
Mobile & Conversion
Targeted improvements for a website that does not require a complete rebuild but is difficult to use or contact from mobile devices.
- Mobile layout corrections
- Overlapping element fixes
- Clickable call and WhatsApp actions
- Simplified navigation
- Form improvements
- Readability and accessibility
ⓘ Every project is reviewed individually. Scope, delivery time and a fixed price are agreed before development begins.
04 / ApproachHow I think
Design decisions should solve a business problem.
Before any visual work, I review the website as a customer would and identify where the structure creates friction instead of clarity.
I do not begin with colours or decorative effects. I first determine what a visitor needs to know and what may prevent them from contacting the company and what the website should communicate more clearly.
- a.Desktop and mobile experience — how the site behaves across devices
- b.Service clarity — what the company actually does
- c.Contact and enquiry paths — how easy it is to take action
- d.Trust signals — experience, qualifications and references
- e.Content hierarchy — what visitors see first
- f.Local search structure — service and location relevance
Decision chain
Evidence → Business impact → Decision
A service list is difficult to read on mobile.
Visitors may miss the service they need.
Rebuild the section with a responsive hierarchy and a direct enquiry action.
05 / ProcessHow a project runs
A clear process without unnecessary meetings
Four stages, all handled directly. You always communicate with the person doing the work.
Review
I review the current website, services, business positioning and the main obstacles for visitors.
Scope
You receive a clear proposal describing the structure, included work, delivery time and fixed price.
Design & development
I build the website, adapt it for mobile devices and organise content around customer actions.
Review & launch
You review the result, corrections are made and the finished website is prepared for launch.
06 / AboutStudio
A focused web studio for local businesses
One founder, one process, one point of contact — from first review to launch.
I am Arseniy, founder of Aleksandrov Web Studio. I work with local businesses that need a clearer, more credible and more useful website.
My role covers the complete process: reviewing the current website, defining the structure, creating the design, developing the responsive interface and preparing the site for launch.
The compact studio format keeps communication direct: the person who understands the problem is also responsible for the solution.
08 / DirectionsSelected interface directions
Selected website concepts
Conceptual examples showing how different local business websites can be structured. Client work will be published here with permission.
Local electrical contractor
Dental clinic
Premium roofing contractor
VERTEX●Premium roofing · EuropeRoofs
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09 / FAQCommon questions
Questions before we start
Direct answers, without agency language.
No. I also create new websites for businesses that do not yet have a professional online presence.
Not necessarily. I can review and reorganise existing information, requesting only key details about your services and company.
The structure and design are adapted to the actual business. Reusable technical components may be used, but the website should not look generic.
Yes. Responsive behaviour is considered during structure, design and development rather than added at the end.
The website includes clear page structure, headings, metadata and technical foundations. No specific ranking position can be guaranteed.
10 / ContactNext step
Your website should make the next step easier.
Tell me what your business does and share the current website, if one exists. I will explain what should be improved.
I will review the situation, explain what the work includes and prepare a clear proposal with pricing.
ResponseUsually within one business day
WhatsAppAvailable soon — email is the fastest way to reach me for now.